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The Concept

The Players is a brand coming from the underground Rio that values the art style and attitude, the brand is not related to concepts, fashions, and pre-established themes.
Our name meaning for the players:
Attitude not limited by society's standards, the personality of its own people, who do you REALLY HAVE TO BE DONE! The Players was founded in 2006 in order to be different.

We are from the underground Rio, cherish the art style and attitude, the brand is not related to concepts, trends, issues and pre-set, the printed form of the brand comes across what appears in underground Rio de Janeiro, the arts and expressing viewpoints of various artists in various ways without questioning the content and giving importance to what he tries to express it without attachment to a particular artist or style of art, giving freedom of expression without prerequisites. The players keep the doors open to a variety of artistic expressions from the radicals, not clinging to trends and collections, we have our own methodology in item style and attitude.

We have the will to change the reality of the moment, so the players have the goal to be different and against all rules imposed gibberish, do not use our admirers as puppet doll, clothes and decide which style it should use.

The street is ours and we are the street!